Tanggapan Positif Toyota atas Rivalitas Yaris dan Jazz

Foto : Agung Kurniawan/kompas.com

Jakarta, KompasOtomotif - Datangnya Honda All-New Jazz dan kembali memanasnya atmosfer rivalitas dengan Toyota All-New Yaris, ditanggapi positif oleh PT Toyota Astra Motor (TAM). Secara umum Toyota tidak gentar dan masih sangat optimistis dengan hatchbackandalannya tersebut untuk merebut hati konsumen.Sempat tertinggal karena tidak ada pasokan dan lama tak memunculkan model baru sejak 2007, Yaris baru cukup kembali melambungan asa TAM. Persaingan Yaris dengan Jazz pun kini semakin nyata, karena sama-sama mengusung desain baru yang jauh lebih atraktif dengan segala kelebihan masing-masing.Direktur Pemasaran TAM Rahmat Samulo mengatakan bahwa hadirnya Jazz baru akan membawa dampak positif. “Untuk konsumen ada pilihan. Tapi untuk kami, Yaris sudah punya segmen yang jelas. Target 2.000 unit per bulan masih sama, bahkan bulan lalu melampaui target,” jelas Rahmat Samulo, usai meresmikan program mudik Tenang Bersama Toyota, di Jakarta, (27/6/2014).Samulo sangat yakin, Yaris baru yang dirilis April 2014 lalu sangat berbeda dengan Yaris sebelumnya, dan punya kelebihan cukup banyak dibandingkan kompetitor. Secara model dikatakan stylish dengan menawarkan kelegaan ruang penumpang maupun barang.

Secara performa mesin, meski masih sama dengan model lama, sudah mengalami penyempurnaan yang cukup jauh. “Kalau dikaitkan dengan persaingan, saya rasa kami punya penawaran lain untuk konsumen, seperti jaringan yang luas dan kemudahan untuk membelinya,” tegas Samulo.

Disinggung soal diskon, Samulo menyatakan tak pernah ada strategi seperti itu dan TAM tidak pernah mengarahkan. Andai terjadi pun, dikatakan bahwa itulah mekanisme persaingan di lapangan. Dengan produk yang jauh lebih agresif, TAM berharap Yaris menjadi pilihan utama konsumen hatchback.

 Penulis: Donny Apriliananda
Editor : Aris F. Harvenda

 

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By Design: Lamborghini Huracan LP610-4

2015 Lamborghini Huracan LP 610 4

Photo : http://www.automobilemag.com/features/by_design/1407-by-design-lamborghini-huracan-lp610-4/photo_00.html

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A quarter century or so ago, I was a judge in Automobile Quarterly’s second design contest. One category was to create a new Lamborghini Countach. Lamborghini styling back then was all about audacity, with total rupture in cues, lines, and volumes between one model and the next, yet with a relatively constant combination of aerodynamics and beauty. I expected to see something totally different in the contest submissions. Instead, almost all the entries were graceless face-lifts. The first Lamborghinis were pastiches of then-current Italian practice, their Franco Scaglione–designed bodies interesting but less appealing than Pininfarina’s contemporary Ferrari work. Once Bertone took over the styling from Carrozzeria Touring, chief designer Marcello Gandini did highly original designs for each succeeding Lamborghini. Just think of the Miura, Espada, Urraco, and Countach, each different in mechanical layout and overall styling.

With each successive owner of Lamborghini, things became chaotic, with more attention paid to being shocking than to being beautiful. That caused me to say last year in the pages of Auto & Design that “It’s time for Lamborghini to reflect, regroup, and reestablish some guiding principles.” I still believe that. As I absorbed a thorough explanation of the styling of the 2015 Lamborghini Huracán LP610-4 from Lamborghini’s gracious design leader Filippo Perini at the 2014 Geneva auto show, he claimed that his “heart was wounded” by my words, although they were certainly not as sharply pointed as were some absurdly spiky recent Lamborghini designs—the disjointed, high-drag Egoista in particular.

The Lamborghini Huracan is well styled, with beautifully handled surfaces and impressive manufacturing allowing tight radii formerly impossible in aluminum, but it strikes me as more of a restyled Lamborghini Gallardo than a disruptive design. There has been a lot of effort to integrate—even to force—sharp-cornered, multisided, 2-D Euclidian geometric shapes into what is conceptually intended to be a bullet- or shark-like, 3-D volume meant to penetrate the air. There are irregular hexagonal shapes all over the car, inside and out—even the windshield perimeter—and sharp triangles, rectangles, and trapezoids are scattered about. It all works quite well in the sense of “Oh, wow! Look at that!”

I suppose that is ultimately what Lamborghinis are all about. They’re certainly not ordinary daily-use vehicles, if only because they’re exceedingly difficult to enter and egress, and you can’t carry much of anything in them. The Lamborghini Huracan is low and flat and dramatic, the look of the front end is vaguely but excitingly reptilian, it makes great noises and goes quite fast, so what’s not to like? It’s just that I hoped for more. But we must remember: Gandini didn’t have to cope with pedestrian-safety regulations, active restraints, or any of dozens of other restrictions and constraints that taint car design today.
Read more: http://www.automobilemag.com/features/by_design/1407-by-design-lamborghini-huracan-lp610-4/#ixzz35stgNG93