Ford Cars – one of the best International passenger car maker yet to make a marked presence in Indian Automobile Sector
With a market share of 3.5% in Indian passenger car market, Ford India has 4 models – Figo, Fiesta Classic, New Fiesta and Ford Endeavour in its portfolio
With the entry level hatchback Figo in both Petrol and Diesel models – Ford India though has been able to increase the sales but yet to achieve a substantial share in Indian passenger car market. However, the class and technology of Ford cars are world class – one of the main reasons of low growth is a high concentration on entry segment hatchbacks in India. With a huge network – Maruti Suzuki and Hyundai along with Tata Motors captures over 2/3rd of the market share, rest car market is spread among various car manufacturers looking for a pie – Honda Siel Cars, Chevrolet India, Fiat, Nissan, Renault, Toyota, Skoda, Volkswagen, Mahindra & Mahindra and luxury segment of Audi, BMW and Mercedes Benz
Ford India as per its future strategy seems to have an all aggressive plans with upcoming launch of Ford Eco sport along with Ford Endeavour in Indian car market. The proposed classification strategy of Ford cars seems to be –
a) Entry Segment will have Ford Figo
b) Mid Entry Sedan Segment will have Fiesta Classic
c) Mid Sedan will have New Fiesta
d) Entry Level SUV will have Upcoming Launch of Ford Eco Sport
e) High End SUV in budget of Rs. 20 Lac will see Ford New Endeavour coming in Indian Car market
Chevrolet India, the very next competition to Ford also has market share under 4% , but with higher number of models – Spark, Beat, Uva, Aveo, Tavera, Optra, Cruze and Captiva. Chevrolet India – another American car maker is yet to make a marked presence in Indian car market. However, the new Captiva and Trail blazer will change the dynamics of Indian automobile Industry in SUV Segment – which is been captured by Toyota Fortuner.
The dynamics of Indian Automobile Industry is poised to change with almost 50 new models or facelift models are expected in next 12 months. With the market share tilted towards Maruti Suzuki commanding over 40% of passenger car market in India. With new models coming in it will by sure make the presence of American and European car makers – Volkswagen and Skoda to see an enhance market share as part of business strategy.
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